© Kamla-Raj 2004                                                                           J. Hum. Ecol., 15(3): 215-222 (2004)

Allegiances and alliances, or Independence:
Identity and human ecology

Vickie Beagley¹ and Robert J. Gregory²

1.  269 Polson Hill Drive, R.D.1, Palmerston North, New Zealand

E-Mail: wharite@xtra.co.nz

2. School of Psychology, Massey University, Palmerston North, New Zealand

Phone: 64 6 350-5799 ext. 2053   E-Mail: R.J.Gregory@massey.ac.nz

Keywords ecological. Rural. Local. Self-promotion. Community

Abstract This paper follows a project that began with an ecologically based study of the small rural town community of Woodville in New Zealand.  Woodville, having suffered the lean farming years of the 1970s and 1980s, has become much more prosperous due to new businesses locating to the town in the 1990s.  In order for Woodville residents to capitalise onthis new prosperity, it is imperative that they themselves support Woodville economically, culturally and socially. The conclusion in this paper advocates that the local community makes the best of their assets and self-promotes the community. 

Home                Back